Adidas Originals, which produces casual apparel and sportswear, appears to have purchased some digital territory in The Sandbox’s metaverse, based on a map on the project’s website.
The Sandbox’s native token, SAND, is trading at $7.09 at time of writing, up more than 65% in seven days. The 42nd-ranked crypto asset by market cap is down more than 8% on the day, however.
The Sandbox partnership isn’t Adidas’ first foray into the crypto world. In 2018 and 2019, the German company partnered with VeChain (VET), an enterprise cryptocurrency and blockchain platform, on different sets of shoes that were equipped with near-field communication (NFC) chips to track their authenticity.
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